Behavioural shopper marketing

Working with marketing agency KHWS and Durham University Business School, as the architect of a behavioural insight methodology that pinpoints the most influential triggers to purchase within a category.


The methodology provides the foundation for marketing strategies and creative activation in bricks and mortar, e-commerce and supporting channels.


Insight work has diagnosed sustainable triggers to purchase in different categories, showing the increasing importance of sustainable ethics in influencing consumer behaviour.  

Grocery