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Behavioural shopper marketing
Working with marketing agency KHWS and Durham University Business School, as the architect of a behavioural insight methodology that pinpoints the most influential triggers to purchase within a category.
The methodology provides the foundation for marketing strategies and creative activation in bricks and mortar, e-commerce and supporting channels.
Insight work has diagnosed sustainable triggers to purchase in different categories, showing the increasing importance of sustainable ethics in influencing consumer behaviour.
Behavioural shopper marketing: Projects
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