Creating positive behaviour
Working on several government campaigns to drive positive social change on a range of issues including:
Frank - Digital strategy to engage and educate young people of the effects of drug use, helping establish FRANK as one of the most trusted youth brands in the UK.
Cyber bullying - Created the strategy for a campaign that increased negative perceptions of cyber bullying by 20% (Campaign Big Awards).
Child protection - Developed the strategy for a campaign that meant over half a million 11-14 year olds were more likely to follow online safety advice (Cannes Cyber Lion Silver, Campaign Digital Awards, Revolution Awards).