Insight Paper - Well Behaved Insight Paper - Well Behaved Insight Paper - Well Behaved
 

Social change

Creating positive behaviour

Working on several government campaigns to drive positive social change on a range of issues including: 


Frank - Digital strategy to engage and educate young people of the effects of drug use, helping establish FRANK as one of the most trusted youth brands in the UK. 


Cyber bullying - Created the strategy for a campaign that increased negative perceptions of cyber bullying by 20% (Campaign Big Awards). 


Child protection - Developed the strategy for a campaign that meant over half a million 11-14 year olds were more likely to follow online safety advice (Cannes Cyber Lion Silver, Campaign Digital Awards, Revolution Awards).

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