Original on Transparent.png

Tools

Behavioural Marketing Audit

Things to do_edited.jpg

Informs hypotheses for how to differentiate a brand

Consumer Interviews

Image by Dylan Ferreira

Stress testing hypotheses

Consumer Profiling

Image by Helena Lopes

Factor analysis that defines audience segments

Behavioural Marketing Index

Image by Volodymyr Hryshchenko

Testing and shortlisting propositions

Creative Strategy

Creative Thoughts

Turning insight into activation

Playbook

Creative Design

Guiding marketing activity