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    Tools

    Behavioural Marketing Audit

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    Informs hypotheses for how to differentiate a brand

    Consumer Interviews

    Image by Dylan Ferreira

    Stress testing hypotheses

    Consumer Profiling

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    Factor analysis that defines audience segments

    Behavioural Marketing Index

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    Testing and shortlisting propositions

    Creative Strategy

    Creative Thoughts

    Turning insight into activation

    Playbook

    Creative Design

    Guiding marketing activity

     
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